Instead of rewriting what Jennifer wrote, I recommend checking her article out here: Building a Bridge to the Nonexerciser.

I think she does a great job pointing out some of the concerns that new- or non- exercisers face. Hopefully these facts will help the nonexerciser in your life to overcome the some common demotivating factors.

My favorite quote from the article, "The best exercise prescription is one that will get the client doing more than he or she did yesterday and continuing to do it tomorrow and for weeks to come." Everyone is different, everyone has goals, but the way people engage and stay motivated to meet those goals differs drastically. A sound fitness program is important, but without consistent follow-up and modification, your client may not be getting the most for their money.

In good health,

Francesco